Search engine marketing is one of the powerful tool to attract customers to your website and turn them into sales. Yahoo search engine puts your ads in front of customers at the precise moment they’re looking for what you offer. You will be charged only when customer clicks on the ad, also you can target customers in your geo region or all over the world, its that simple!
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Tags: Advertising, Search Marketing
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Google is launching its new product Google Ad Manager, users can manage their ad inventory with ad Manager. This product is free and currently in beta mode. You can apply for this here.
Few weeks back OpenX also launched FREE ad server solution. Now publishers can save their money to host ad servers
great news from major players!
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If you are a beginner then follow these rules to have smooth understanding and success with Microsoft adCenter.
1. Write your ad informative in order to attract customers.
2. Select geography which you would like to target your audience.
3. Set daily spending limit to $2 or monthly budget $50 in campaign settings.
4. Use min 10 keywords for the campaign.
5. Set max bid amount to 0.10 for first few days.
6. Check your ad performance daily and make sure everything is working fine.
7. After 3 days evaluate your keywords, increase max bid amount (if required) and add new keywords.
8. Check the conversion rate.
9. Don’t forget to check competitors ad for same keywords and rewrite your ad.
10. Contact customer support and convert your account to Prepaid (if it is postpaid).
11. Keep fine tuning your ad and keywords for success again and again!
Tags: Search Marketing
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